In an interview on Radio24’s “Si può fare,” Marcos Valdes, CEO of VIS, discussed the essential role of science communication in the modern world. The conversation, which took place in anticipation of the Engage 2021 event, focused on the need for the democratization of scientific content and the importance of effectively communicating science to engage and educate the public.
Ahead of the Engage 2021 event, Marcos Valdes, CEO of VIS, was interviewed by Radio24’s program “Si può fare,” where he shared his views on the growing importance of science communication in today’s society. The interview (starting at approximately minute 46:36 of the broadcast) addressed the challenges and opportunities involved in making science more accessible and engaging for a broader audience.
Valdes emphasized that effective communication is key to democratizing scientific content, making it accessible to people from all walks of life. He discussed how VIS is working to bridge the gap between the scientific community and the general public by using immersive technologies to make complex topics more understandable and engaging.
One of the key points Valdes highlighted was the necessity of presenting science in a way that sparks curiosity and encourages critical thinking. He stressed that the success of any science communication effort lies in the ability to balance accuracy with accessibility, ensuring that scientific knowledge is both informative and engaging.
The interview also explored the broader implications of science communication, emphasizing how it is crucial for building public trust in scientific endeavors. Valdes argued that science communication should no longer be the exclusive domain of experts but should be a collaborative effort to ensure that scientific knowledge is shared and understood by everyone.